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Wednesday, October 26 • 9:50am - 10:25am
Strategic Storytelling: Letting Your Employees Build Their Own Bridge To Greater Engagement
Benjamin Moore & Co.

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After an engagement survey uncovered some challenge areas the iconic 130+ paint maker needed to address, the Corporate Communications & Communications team got to work. By using one of the company’s existing and towering strengths – brand and workplace pride – they were able to create a video vignette campaign that is  currently being leveraged both internally and externally to inspire and hire the best.  

 

Discover how Benjamin Moore & Co. increased employee engagement through video, including how to:

 

  • Create short videos to express how employees feel about the company
  • Leverage a cultural strength to enhance employee’s engagement in the workplace and gain new employees
  • Develop video campaigns to recruit new employees

 

Julianne Maguire, Senior Manager, Corporate Communications & Community Outreach

Benjamin Moore & Co.

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avatar for Julianne Maguire

Julianne Maguire

Senior Manager Corporate Communications & Community Engagement, Benjamin Moore & Co.
Before managing corporate communications and community outreach for Benjamin Moore & Co., a Berkshire Hathaway company, Julianne worked in the worlds of advertising, publishing and non-profits. At Benjamin Moore she has had the opportunity to work with nearly every customer and employee... Read More →

Wednesday October 26, 2016 9:50am - 10:25am PDT
New York Marriott East Side Hotel 525 Lexington Ave at 49th Street, NY, NY 10017
  General Session Case-Study