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Wednesday, October 26 • 10:45am - 11:20am
Above And Beyond: How A Simple Approach Helps To Mobilize Employee Voices To Amplify Your Brand Story
Bill & Melinda Gates Foundation

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At the Bill & Melinda Gates Foundation, we are working each day to reduce inequity. That work, while important, is complex and can be hard to talk about. The employee Ambassador Program harnesses the power of our people to amplify our brand and narrative. Learn the simple steps we took to offer our employees a place to turn to better understand their place at the foundation and share their stories, above and beyond their daily duties. In this session, you’ll learn:

 

  • How to start by translating existing content and stories into employee-focused messages
  • From inception to launch in 6 months: a rollout guide to getting the program off the ground
  • The value of a flexible and nimble platform to evolve in response to results, feedback and employee needs
  • Exciting next steps for the program, including rollout for additional external audiences

 

 

Kelly Hipchen, Communications Officer, Employee Communications & Engagement

Bill & Melinda Gates Foundation


Speakers
avatar for Kelly Hipchen

Kelly Hipchen

Communications Officer, Employee Communications & Engagement, Bill & Melinda Gates Foundation
At the Bill & Melinda Gates Foundation, Kelly Hipchen supports the employee communications strategy by leading the foundation’s ambassadorship program to inspire, enable and equip employees as strong voices aligned around the work of the foundation. In addition, she supports internal... Read More →


Wednesday October 26, 2016 10:45am - 11:20am PDT
New York Marriott East Side Hotel 525 Lexington Ave at 49th Street, NY, NY 10017